Fact-Checking Facebook: Marketers and Facebook’s Image Problem
Like a high school nerd- rich, brilliant and adept only at higher math and inviting ridicule- Facebook is painfully aware of its social status: much of its perceived value within the digital ecosystem...
View ArticleMaintaining Culture in a Rapidly Growing Business
Going inside the c-suite of CrossFit was very different from any other c-suite I’ve ever experienced, and I believe it really speaks for why they’ve become so successful. Holding an executive meeting...
View ArticleMobile Video’s Next Act: A Q&A with Ujjal Kohli
Ujjal Kohli is CEO of Rhythm New Media, a leading mobile video advertising company with media partners such as NBC Universal, CBS, ABC, Fox, Warner Brothers and client brand advertisers such as...
View ArticleAttention Brand Marketers in Social: Relationships Matter
When using social media, customers experience brands through dialogue and relationships. A savvy marketer’s first step in extending his or her brand into a social space is to think about what it would...
View ArticleMarketing’s Sleeping Giant: Affluent Shoppers
They’re the most active demographic on the Web. The majority believe that a good ad is worth sharing. They love great online content and most look for content about brands that they are interested in...
View ArticleBig Data vs. Big Ideas: Marketing in the Machine Age
Marketers and creatives have begun to think like machines when developing campaigns, say some industry experts. They’ve discarded the use of emotional nuances and socially-derived cues for a...
View ArticleThe End to Breaking Bad with Content
Great content is a source of power for marketers—it drives leads, a buying process and, ultimately, sales. Bad content, on the other hand, can be a recipe for disaster. Low-quality content is an...
View ArticleDelivering Results in the Middle of Change
It’s not every day you get to go inside a company whose products save lives every day and while they’re in the middle of one of the biggest changes in company history. While filming C-Suite at Life...
View ArticleIs it Time to Get Beyond the Campaign?
The future may very well be dominated by programmatic buying, but marketers need to think beyond the concept of the campaign, said Eric Porres, CMO of Rocket Fuel, an advertising technology company, at...
View ArticleAfter the Tracking Cookie : A Web War Without End?
The 2007 film Transformers featured mobile phones which were not only smart but wholly alive, persistent and unfettered by the kind of restraint- moral or legal – felt by humans. Upon receipt of a...
View ArticleAd Tech’s Fatal Distractions: Will Margiloff on the Coming Implosion
According to Will Margiloff, CEO of ad management technology company IgnitionOne, the party- the one where VC toss millions at vague, undifferentiated business models- is over. Companies with only a...
View ArticleAgencies vs. Algorithms: 3 Ways Marketers Can Win
The Big Data era and the rise of programmatic buying across multiple platforms has created a Catch 22 for agencies. After pushing brands towards programmatic buying agencies find themselves at risk of...
View ArticleFeatured Company: Post Planner
What is Post Planner? Post Planner is a Facebook app that helps you save 2 hours daily on Facebook. It’s like having an entire Facebook marketing team on demand. The app helps you: Find and publish...
View ArticleCan Down-and-Out Companies Get Their Mojo Back?
That’s the exact question I wanted answered when I went to Cadillac. Everyone I talked to, whether they were on the line, a manager or in leadership was really excited about Cadillac. It was really...
View Article3 Ways Twitter Will Change Ad Tech
“Twitter,” said Rob Norman Chief Digital Officer for Group M, “is a cultural phenomena that deserves to be better understood.” Twitter’s new overtures towards brand marketers and content publishers...
View ArticleAd Tech in 2014: A Buyer’s Market?
Twitter and now Facebook digging deep to give marketers better offline and online correlation. Is ad tech turning into a buyer’s market? The cash-flush salad days days of ad tech are still here, but,...
View ArticleWill an Ad Tech Shakeout Prove a Win for Marketers?
Digital marketing analysts have for years predicted that an “ad techapocalypse” – a chain reaction within the larger digital ecosystem if the ad tech industry implodes- is inevitable. Some industry...
View Article3 Ways to Make the Most of Your Video Campaign
Want to build an effective video campaign? Start with the basics. Here are 3 tips for getting the most out of your mobile, online, or cross-platform campaign. 1. Build a Circle of Relevancy: Create and...
View ArticleBuild the Brand, Not Just Buzz: 3 Ways to Turn Social into Sales
More than 93% of brands use content to reach their audience, but, according to recent research the results are most often hit-and-miss. It’s easy to get lost in the the weeds when trying to manage...
View ArticleLocal-Mobile Marketing Remixed: Pepsi’s New Campaign
Impactful, original and viral, America’s most marketing-savvy brands have built multi-platform campaigns which manage to integrate online, DOOH and mobile into a singular, effective strategy. Pepsi’s...
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